Importance of Videos on Your Website
IMPORTANT OF VIDEOS ON WEBSITES
If you try to start or expand your business without video, it faces many challenges. People do not want to take the time to read web content. SEO has a low ranking. You cannot reach people with your ideas. Your prospect gets stuck somewhere in the buying process. Your marketing takes too much time, effort and money.
By integrating video into their business communications, it adds an element of surprise for the market, allowing you to create buzz and reach customers with a soft sell.
IMPORTANCE OF VIDEOS ON WEBSITES
Interactive and Informative: Many people prefer watching videos than just looking at pictures or read the written comments. Videos are interesting and fun. It's like comparing the experience of actually watching a movie and hearing about it from someone else. Videos allow visitors to actually see what you have to offer. Many web developers also use video to make your site more interactive. This will attract attention and interest. You can use video to introduce a new product or service and ask visitors to share their thoughts about what they saw. This will generate a noise about this product or service.
Rank Better in Google: One of factors in the Google’s algorithm for search ranking is "waiting time", or how long visitors stay on your site. It can also be termed as "long clicks vs. short clicks". The idea is that if people spend a lot of time on your site, it must have quality content. A great way to capture and hold the attention of visitors is to provide a short video. Companies that include video on their site generally see the higher engagement rate, more clicks and higher conversion rates. In fact, 80 percent of people who watch a video ad recall it even a month later, and 12 percent will buy the product from the ad.
Showcase Your Brand’s Personality: In today’s digital world, more and more people shop, work and communicate on the Internet. While this is convenient, it means that we aren’t putting face on names so often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decisions and actions we are taking, so that the use of both sound and moving images appeal to all our senses. Using video to show the personality of your brand helps visitors to your website to get a better idea of who you are and what you represent, which builds trust in your company. The emotional bond is one of the reasons that keeps customers coming back.
Provide Video Testimonials: Credibility is key to any business, regardless of whether you run your own business or work for an established brand. A great way to gain credibility, right from the mouths of real people, who have purchased this product or service and really happy with it. It is also called social proof, which is a direct access to the trust and credibility that occurs when a partner, either someone you know personally or someone with needs recommends a product. In one study, restaurant sales increased by 20 percent, simply by adding "our most popular items" in the next couple of dishes. Social proof is the work of many TV programs: canned laughter activates others laugh about the same things.
Communication with Customers: Having a product/advertisement as video on your site, you can easily share news and updates on your business or industry. Advertising promotions or special offers is another great way to reach your audience. It also offers customers a quick, easy and inexpensive to communicate with you. All of this goes towards offering customers service and build solid and lasting relationships.